About jMe

JM Endurance (jMe) is an endurance sport coaching business and can offer you a personalised training and coaching service for any endurance event. Whether it’s running a half marathon or tackling the Ironman Triathlon, everyone has their own goals and ambitions, and their ‘Why?’

Whether it is a Triathlon, Duathlon, Ironman, half or full Marathon, or maybe just to improve your health and fitness, jMe can help fit the pieces of the puzzle together, and tailor a programme to help you to reach your goal.

The jMe philosophy is simple, ‘to fit the sport into your life – not your life into the sport’. This means that all of your individual needs, commitments, and time demands in your day to day life with family, work, interests and social demands will be incorporated and considered. Therefore, forming a complete package to ensure that while your goal is achieved without sacrificing other important aspects in your life.

jMe will guide you in your preparation for your next event by providing a structured training programme that will enable you to become ‘fitter, faster, and stronger’.This training structure works for all ranges of athletes, from beginners through to the seriously competitive athletes.

Previously we have helped with programs for sprint triathlon, olympic distance, half ironman, Ironman, Xterra triathlon, ultra-distances and swim run events. With the assistance of JM Endurance athletes have not only crossed that long awaited finish line but achieved their ultimate dreams and qualified for international events including the Hawaii Ironman World championship, Xterra Triathlon World Championship, 70.3 Triathlon World Championship, and ITU Triathlon World championships. Therefore, if you have an endurance goal, or want to get the most out of your health and fitness, jMe is here to help you to make your goals into reality!

Jeff McGrath

meet the coach

Jeff McGrath has been involved in the sport of triathlon for 30 years, competing in his first triathlon event back in 1989. His passion for this sport has seen him training and racing around the world, as well as being involved with administration and management roles for both clubs as well as on an international level.

In 2013, Jeff attained his Level 1 Coaching Accreditation with Triathlon NZ and established J M Endurance to be able to share in his passion and provide triathlon coaching guidance and advice to likeminded individuals. What initially started out as a hobby, has grown into a full time role due to the popularity and success of his coaching. 

Jeff has had personal experience and success in a wide range of events such as; road running, cross country running, cycle racing, triathlon, duathlon, Xterra triathlon, half marathon, marathon, Half Ironman, Ironman, and in recent years the European inspired Swim Run events. 

Thus, when it comes to coaching and training, Jeff will not ask any of his athletes to undertake a training session that he isn’t prepared to do himself, and most likely he has already done himself several times.

In addition to his multisport career, Jeff also has a past as a Police officer and served for the NZ Police for 25 years. This experience has provided him with excellent communication skills and the ability to relate to all people and communities. It also gives him personal experience of working shift work whilst competing at the highest level in Ironman Triathlon, and thus understands the athlete with a wife, a partner, a spouse, a family, a career, a social life, and the importance of making sure all the pieces fit together. 
A coach that not only talks the talk, but also walks the walk. 

Having lived for a long time in New Plymouth, Jeff is now also based in Umeå, Sweden, and now shares his time across both countries. He is always available to establish communication by email and coaching by distance has not been a barrier for Jeff, so no matter where you are based, a coaching relationship is possible.

sporting accomplishments

contact details

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